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Repeat Purchase Planner

Compare two repeat-rate scenarios across a customer cohort, repeat frequency, AOV and contribution margin.

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Retention scenarios

Repeat Purchase Planner

Compare two user-entered repeat-rate scenarios across customers, repeat frequency, AOV and contribution margin.

Contribution impact scenario

$1,958.40

60.0 additional repeating customers between entered rates.

Baseline repeat orders

352.0

Comparison repeat orders

448.0

Revenue impact

$6,528.00

Contribution impact

$1,958.40

The comparison rate is not a forecast. Account for campaign cost, incentive expense, unsubscribes, returns and cohort differences before using the modeled impact.

About the Repeat Purchase Planner

Repeat Purchase Planner applies baseline and comparison repeat rates to one customer cohort. Repeating customers and entered order frequency determine repeat orders and revenue.

Contribution margin converts revenue impact into a contribution scenario. Campaign cost and incentive expense remain separate unless reflected in the assumptions.

Key features

  • Two repeat-rate scenarios
  • Repeating-customer count
  • Repeat-order volume
  • Revenue impact
  • Contribution impact
  • Local TXT export

How to use

  1. 1Enter customer cohort size.
  2. 2Add baseline and comparison repeat rates.
  3. 3Enter repeat orders per repeating customer.
  4. 4Add AOV and contribution margin.
  5. 5Compare impact and subtract campaign costs separately.

Examples

Repeat-rate comparison
Input: 1,000 customers and a change from 22% to 28%
Output: Additional repeating customers, revenue and contribution

Frequently asked questions

Does this predict retention?
No. Both repeat rates are manually entered.
What is the customer cohort?
The number of customers eligible for the modeled repeat behavior.
Are campaign costs included?
No, unless you reduce the contribution assumption accordingly.

Continue your workflow

Open a related tool to prepare your files or refine the finished result.