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Average Order Value Planner

Compare current AOV with a target and model an editable add-on attach-rate scenario.

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Basket economics

Average Order Value Planner

Compare current AOV with a target and model one transparent add-on attach-rate scenario.

Current average order value

$60.00

$12.00 additional revenue per order is needed to reach the entered target.

Revenue gap

$4,800.00

Attached orders

112.0

Projected AOV

$65.04

Contribution lift

$990.08

The attach rate is a user-entered scenario, not a conversion forecast. Include returns, fulfillment and support cost in the add-on economics when material.

About the Average Order Value Planner

Average Order Value Planner calculates current AOV from entered revenue and orders, then shows the per-order and total revenue gap to a target.

A separate add-on scenario applies an entered price, cost, fee and attach rate. It does not predict attachment or customer response.

Key features

  • Current AOV
  • Target revenue gap
  • Add-on attach scenario
  • Projected AOV
  • Incremental revenue and contribution
  • Local TXT export

How to use

  1. 1Enter revenue and order count.
  2. 2Set a target AOV.
  3. 3Enter one add-on's price, cost and selling fee.
  4. 4Add a planning attach rate.
  5. 5Review the scenario without treating it as a forecast.

Examples

Add-on scenario
Input: 400 orders, current revenue and a USD 18 add-on at 28% attach rate
Output: Projected AOV and contribution lift

Frequently asked questions

Does this predict AOV growth?
No. It calculates outcomes from the attach rate you enter.
How is current AOV calculated?
Revenue divided by orders.
Are returns included?
Only if your entered revenue, cost or assumptions already reflect them.

Continue your workflow

Open a related tool to prepare your files or refine the finished result.