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Upsell & Cross-sell Planner

Model incremental revenue and contribution from one optional offer using an editable attach rate.

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Offer economics

Upsell & Cross-sell Planner

Model one optional offer across order volume, attach rate, product cost and selling fees.

Incremental contribution scenario

$808.00

100.0 modeled attached orders at the entered attach rate.

Incremental revenue

$1,600.00

Contribution / attach

$8.08

Baseline contribution

$11,160.00

Projected contribution

$11,968.00

Attach rate is an entered scenario and does not represent predicted customer behavior. Check cannibalization, returns, fulfillment complexity and customer experience.

About the Upsell & Cross-sell Planner

Upsell & Cross-sell Planner applies one entered offer to base order volume using a planning attach rate. It separates offer revenue, cost, selling fees and contribution.

The projected total combines baseline contribution with the modeled offer contribution. It does not predict conversion or account for cannibalization automatically.

Key features

  • Base-order economics
  • Attach-rate scenario
  • Offer contribution per attach
  • Incremental revenue
  • Projected contribution
  • Local TXT export

How to use

  1. 1Enter base orders and per-order economics.
  2. 2Add offer price and cost.
  3. 3Enter selling fee and attach rate.
  4. 4Review incremental and projected contribution.
  5. 5Evaluate operational complexity and customer experience.

Examples

Accessory cross-sell
Input: 500 base orders and a USD 16 accessory at 20% attach
Output: Attached orders, incremental revenue and contribution

Frequently asked questions

What is attach rate?
The percentage of base orders assumed to accept the offer.
Is attach rate predicted?
No. It is entered by you.
Can contribution be negative?
Yes, when offer cost and fees exceed offer revenue.

Continue your workflow

Open a related tool to prepare your files or refine the finished result.