What does ROAS measure?

Attributed revenue divided by media spend.

Why include gross margin?

Revenue is not profit. Gross margin estimates how much attributed revenue remains before marketing spend and fees.

What is break-even ROAS?

The attributed-revenue multiple needed for margin-adjusted revenue after the entered returns allowance to cover media spend plus agency or creative fees.

Does ROAS prove incremental sales?

No. Attribution can include customers who would have purchased without the ad.

No. The studio runs locally in your browser.

Business & Marketing

ROAS Campaign Studio

Evaluate campaign efficiency using platform ROAS, blended spend, gross margin, returns, fees and attribution stress scenarios.

Free browser toolRuns in your browserNo sign-up

About the ROAS Campaign Studio

ROAS Campaign Studio goes beyond the revenue divided by media-spend headline. Enter gross margin, returns or cancellations and agency or creative fees to estimate whether attributed revenue produces real contribution.

Compare reported performance with a lower-attribution stress case and a selected target-ROAS case. The report shows CPA, blended marketing efficiency, break-even ROAS and net attributed revenue.

ROAS remains an attribution metric rather than proof of incrementality. Use experiments, cohort quality and customer lifetime value when making material budget decisions.

Key features

Platform ROAS and CPA
Gross-margin-adjusted contribution
Returns and cancellation adjustment
Agency and creative fee inclusion
Blended marketing efficiency ratio
Break-even and target ROAS benchmarks
Attribution downside scenario
Local autosave and PDF, CSV, print and JSON exports

How to use

1Enter media spend, attributed revenue and results.
2Add gross margin, agency fees and expected return or cancellation rate.
3Set the target ROAS.
4Compare reported, attribution-stress and target scenarios.
5Review data quality and incrementality before scaling.

Examples

Evaluate margin-adjusted campaign performance

ROAS Campaign Studio showing campaign inputs and a visual margin-adjusted advertising report

Input: Media spend, attributed revenue, gross margin, returns, fees and target ROAS

Output: ROAS, CPA, blended efficiency, contribution and attribution stress scenarios

The prefilled campaign demonstrates why reported ROAS and contribution are different. Replace inputs only with figures using the same attribution window.

Frequently asked questions

What does ROAS measure?: Attributed revenue divided by media spend.
Why include gross margin?: Revenue is not profit. Gross margin estimates how much attributed revenue remains before marketing spend and fees.
What is break-even ROAS?: The attributed-revenue multiple needed for margin-adjusted revenue after the entered returns allowance to cover media spend plus agency or creative fees.
Does ROAS prove incremental sales?: No. Attribution can include customers who would have purchased without the ad.
Are inputs uploaded?: No. The studio runs locally in your browser.

Open a related tool to prepare your files or refine the finished result.